In 2020, Natália started posting weekly reels on Instagram, which gave her the opportunity to explore different formats and editing styles.
During the pandemic, she improvised as much as possible, taking advantage of the equipment and space available at home. Natália took care of all the steps: she created a brief script to plan each scene, transformed the dining room into a mini studio, recorded and then edited. Most of the time, she edited on her cell phone, but when she wanted to try more elaborate techniques she had learned, she turned to Adobe Premiere.
Over time, Natália began to gain recognition and followers, which led to collaborations with brands such as KitKat, JW Pei, Eletromidia, Yeesco, ISZI and Urbanic. Content for these brands ranged from photos to videos, with a focus primarily on videos.
The brands provided a general idea of what they wanted, but Natália was responsible for creating the product presentation approach. She always looked for a natural way to insert the message, so that the public would not immediately realize that it was an “advertisement”. After the brand approved it, it published the content.
Currently, Natália uses her main Instagram (@nati.cury) to share professional and personal content, including interests, photos and moments from her daily life, both in the feed and in stories.
In early 2023, she created a new account, known among many girls as a “daily” (@dailynaticury), a private account where only women are accepted. The focus is on stories, where Natália shares almost every moment of her day, making it a kind of diary and open book. Even with little time, the account already has more than 1,400 followers, many of whom have followed her since she was young, while others know her through other social networks.
In this account, Natália genuinely connects with her audience, sharing thoughts, emotions and interacting directly with her followers. The objective in creating this account was to document her move from Brazil to Canada, showing that not everything is easy, that everyone faces difficult days, but that, with perseverance, it is also possible to make dreams come true and celebrate achievements.
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